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The Gif Trilogy

San Miguel Manila

20 —— 18

The GIF Trilogy

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To launch Manila, a special kind of beer no other brand had ever brewed before, we decided to do something no one had ever done before.
Like hiring Alex de la Iglesia, a famous award-winning Spanish filmmaker, to direct something he had never directed before: a GIF.

And like any other movie, our GIFs had a red carpet premiere, posters and behind the scenes. 

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Copywriting and Art Direction.

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