Road
To 
Tokyo



 2016 —
activation —
branded content —
pr —
 
︎︎︎
Nomad, a Spanish skateboarding brand, wanted to support the candidacy of skate for the Olympics.

So, just like the Olympic torch, it travels from one city to another, Nomad created a skate–torch. It started its journey in Zaragoza, the brand’s headquarters and ended in Tokyo. And they travelled by the only possible way: skating.
An amazing journey through 8 countries, with 8 different skaters. It made its way through France, Italy, Slovenia, Hungary, Russia, China and of course, Japan.
01—
Case Study
 
02—
Visuals
  

Spain, France, Italy, Slovenia, Hungary, Russia, China and of course, Japan.

 
03—
Documentary
 
04—
Visuals
05—
Trailer